EoS Fitness and HYROX Join Forces to Launch New Era of Race-Ready Training

Business Wire

Two fitness powerhouses are teaming up to make HYROX training more accessible than ever before. EoS Fitness, the High Value. Low Price.® (HVLP) gym chain, and HYROX, the global fitness racing series, will launch a new race-ready training experience this fall, making EoS the first gym chain globally with this robust HYROX offering, bringing together in-gym HYROX Training with official HYROX Training Zones and exclusive HYROX Training+ content through its member app.

“HYROX has ignited a global movement around strength, endurance and the drive to push beyond what you thought possible,” said Shilpi Sullivan, chief marketing officer at EoS Fitness. “We are incredibly proud to partner with HYROX to bring that energy to EoS members in a way that is bold, accessible and built for every fitness level. At EoS, when we commit to something, we go all in, and this partnership is no exception. Together, we’re delivering expert programming, immersive training experiences and guidance from HYROX elite athletes to help members train smarter, build confidence and gain a real edge on race day.”

The phased rollout will begin at EoS Fitness in Chandler, Arizona, and San Diego, California, before expanding to additional gyms nationwide. As part of the partnership, EoS plans to introduce HYROX training at 25 locations across the country, creating more opportunities for members to train for one of the world’s fastest-growing fitness races and embrace the energy of HYROX firsthand. EoS is going all-in on HYROX, underscoring the scale of its commitment by serving as the title sponsor of the 2027 HYROX San Diego race and helping fuel the sport’s continued growth across the U.S. As part of that commitment, the EoS San Diego Sports Arena location will become a HYROX Training Club (HTCx), establishing a premier training hub for athletes preparing to compete and pushing the HYROX movement forward.

EoS will introduce dedicated HYROX training experiences designed to help members train with purpose and prepare for race day. Select gyms will feature dedicated HYROX Training Club (HTCx) spaces equipped with Centr equipment, the official HYROX race equipment, while additional locations will offer HYROX Training Club (HTC) areas featuring sleds, wall balls, SkiErgs, rowers and more, inspired by the official HYROX competition environment.

Later this year, EoS Fitness Will Power tier memberships will receive exclusive access to instructor-led HYROX training classes featuring official HYROX programming and custom choreographed programming as well as official HYROX training plans through the EoS mobile app and early access to HYROX races throughout the U.S.

EoS Fitness also plans to host simulation events that recreate key elements of the race experience. These events will give members an opportunity to put their preparation to the test, connect with their gym community and take part in the camaraderie and excitement year-round regardless of whether they are training for a HYROX race.

“The growth of HYROX across the United States has been exponential, driven by a massive community of athletes looking for a clear, measurable goal to train for,” said Douglas Gremmen, chief growth officer and member of the board at HYROX. “By partnering with EoS Fitness, we are bringing official HYROX training environments, equipment and digital programming to hundreds of thousands of gym-goers. This collaboration significantly expands our U.S. footprint and makes training for a HYROX race more accessible than ever before.”

The partnership advances EoS Fitness’ commitment to bringing innovative results-driven programming, new technology and state-of-the-art equipment to members at an optimum value. With more than 225 gyms open or on the way and memberships starting at $9.99 per month, EoS continues to make premium fitness accessible to people at every fitness level, from beginners to experienced athletes.

Additional rollout details, participating gyms and launch events will be announced in the coming months. Learn more at eosfitness.com and explore HYROX at hyrox.com.

About EoS Fitness

EoS Fitness, a leader in the fitness industry with its High Value. Low Price.® (HVLP) gyms, is an inclusive and welcoming gym chain committed to empowering exercise practitioners of all levels. With new locations opening across the country and more than 225 gyms open or on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS is one of the fastest-growing fitness brands. Serious about fitness, EoS delivers a highly curated experience featuring the best equipment, energizing group classes, innovative recovery offerings and customized personal training options with membership fees starting from $9.99 per month. www.eosfitness.com.

About HYROX

HYROX is the world’s largest fitness racing series, with an ecosystem of training and coaching built around performance, participation and community. Combining 8 x 1 km runs with 8 functional workout stations, HYROX has created a standardized race format where professional athletes and everyday competitors compete in the same event. Founded in Germany in 2017, HYROX now hosts races across more than 30 countries and six continents, alongside a broader ecosystem that includes HYROX 365 training clubs and programming, HYROX YoungStars, the Elite Series and HYROX Experiences.