Avara Hosts Annual Influencer Trip to Celebrate the Launch of Its Fall Collection

DALLAS, TX, UNITED STATES, September 1, 2026 /EINPresswire.com/ — Avara, the Dallas-based women’s clothing brand founded by CEO Emily Wickard, is bringing together a group of longtime brand partners for its annual influencer trip, celebrating the launch of its latest Fall Collection and debuting the season’s newest styles.

With the Fall Collection setting the tone for the season ahead, Avara took the celebration to Park City, Utah. Hosted at The St. Regis Deer Valley, the getaway brought together a group of longtime Avara partners for a few days of fashion, connection, and unforgettable experiences against the backdrop of the beautiful Wasatch Range.

Throughout the trip, Avaraistas experienced the best of Park City while showcasing their favorite new arrivals. The itinerary included a hot air balloon ride, shopping on Historic Main Street, and moments to gather and celebrate together. From elevated daytime looks to statement styles for evenings out, the women brought the Fall Collection to life – highlighting its versatility for the many moments that fill the season ahead.

The trip celebrates Avara’s latest Fall Collection, a vibrant expression of personal style filled with statement-making pieces designed for everything on the calendar this season. From rich color and unexpected details to effortless layers and standout accessories, the collection brings a fresh perspective to fall dressing while staying true to the confidence, joy, and femininity at the heart of the Avara brand.

“We want every piece to feel special – something that inspires confidence, sparks joy, and makes getting dressed for the moments ahead feel a little more exciting. Bringing our community together to celebrate that is one of the best parts of what we do,” said Wickard.

More than a celebration of a new collection, Avara’s third-annual Fall influencer trip reflects the relationships and sense of community that continue to shape the brand. By bringing together women who have long shared Avara’s love for expressive, joyful style, the trip offers a glimpse into the community behind the clothes – and the many ways the brand shows up in women’s everyday lives.

With a new season ahead and plenty of reasons to get dressed, Avara’s Fall Collection invites women to embrace what makes this time of year so special – one memorable moment, standout look, and compliment-worthy outfit at a time.

To shop the Fall Collection and more, visit shopavara.com and discover new styles designed to bring joy to every day.

ABOUT AVARA:
Founded in 2018 by Emily Wickard, Avara is a Dallas-based women’s fashion brand known for its vibrant, feminine style and thoughtfully designed pieces made for real life. With a focus on confidence, joy, and effortless personal style, Avara creates elevated, accessible fashion designed to make getting dressed one of the best parts of every day.

At the heart of the brand is the Avaraista community – women who share, support, and celebrate their love of fashion. Avara continues to grow this community through meaningful connections with customers, influencers, and longtime brand partners, both online and beyond.

Avara’s digital-first approach is complemented by its flagship Dallas boutique at 4329 W. Lovers Lane, offering Avaraistas an in-person way to discover new collections and experience the Avara world firsthand.

Media Contact:
Kyra Castillo, Copywriter on behalf of Avara
Email: kyra@shopavara.com

Kyra Castillo
Avara
kyra@shopavara.com

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