PayMore, a fast-growing electronics resale franchise transforming how consumers buy, sell, trade and recycle technology, today announced it has reached 150 operating locations following the November 2 opening of its newest store in Baton Rouge, Louisiana, marking a major milestone in the company’s expansion across North America.
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PayMore Co-Founders Stephen R. Preuss Sr. (left), CEO, and Erik Helgesen (right), President, at the company’s headquarters in Massapequa, New York. Founded in 2011, PayMore has grown to 150 operating locations across North America, with more than 300 additional franchise locations in development.
The milestone comes amid strong performance across PayMore’s existing stores, growing consumer interest in pre-owned electronics and an expanding development pipeline positioning the company for continued growth in 2027.
PayMore has more than doubled its operating footprint since the end of 2024, growing from approximately 58 stores to 150. The company has opened 38 new locations thus far in 2026 and expects to finish the year with approximately 165 operating stores, with more than 300 additional franchise locations sold but not yet open.
Importantly, the company’s growth is extending well beyond new store openings.
In September 2026, PayMore reported a 50% year-over-year increase in same-store electronics purchase dollars and a 56% increase in same-store sales dollars. For the third quarter, same-store purchases increased 49% and same-store sales grew 47% compared with the same period in 2025. Through September, PayMore’s network had purchased more than 800,000 devices from consumers in 2026 alone, underscoring the scale of the growing resale market.
“Reaching 150 stores is an important milestone, but the bigger story is what we’re seeing inside those stores,” said Stephen R. Preuss Sr., CEO and Co-Founder of PayMore. “Our existing locations are growing alongside the network, which tells us consumers are increasingly looking for smarter ways to unlock the value in their technology and buy quality pre-owned electronics in an elevated retail experience. We started PayMore with one store on Long Island focusing on a customer-first approach, and today we’re putting millions of dollars back into consumers’ hands every month while building a network that gives us a unique view into how people buy, sell and value their technology.”
A Changing Market for Consumer Electronics
Founded in Massapequa, New York, in 2011, PayMore was created to bring greater transparency, convenience and professionalism to the electronics resale industry.
Each PayMore location provides an in-person destination where consumers can sell eligible electronics for cash, shop professionally tested pre-owned devices and responsibly recycle technology that has reached the end of its useful life.
The model combines face-to-face customer service with proprietary technology, real-time pricing intelligence and established data-handling procedures, offering an alternative to peer-to-peer marketplaces, online trade-in programs and automated kiosks.
“Consumers are becoming much more aware that the electronics they already own have value,” said Erik Helgesen, President and Co-Founder of PayMore. “At the same time, there’s growing interest in quality pre-owned technology as people look for smarter ways to upgrade. We’ve built a retail experience that brings both sides of that equation together, making it easier to sell what you no longer need and find something worth buying.”
As PayMore’s network expands, the company is also gaining a broader view of real-world consumer electronics behavior.
Aggregated transaction data from across the network provides insight into the devices consumers are selling, the products they are buying pre-owned and how those patterns shift around product launches, seasonal shopping periods and broader technology trends.
One notable development has been the increasing importance of computer components, which have moved from PayMore’s fifth-largest category to its largest, according to company reporting.
“Every transaction gives us another piece of the picture of how consumers are thinking about their technology,” added Preuss. “At 150 stores, we have a unique view into a category that continues to evolve quickly. There’s an opportunity for PayMore not only to participate in that growth, but to help tell the story of where the electronics resale market is going.”
Extending the Life of Consumer Technology
PayMore’s business model prioritizes keeping usable electronics in circulation through resale and reuse before recycling devices that have reached the end of their useful life.
Stores purchase a broad range of products, including smartphones, laptops, tablets, gaming systems, computer components, smartwatches and cameras. Devices acquired for resale undergo testing and appropriate data-handling procedures before being offered to new customers.
The company continues to expand its recycling capabilities as its retail network grows, supporting its broader commitment to keeping usable technology in circulation and providing responsible options for electronics that can no longer be reused.
Baton Rouge Marks PayMore’s 150th Store
PayMore’s milestone 150th location opened November 2 at 6555 Siegen Lane, Suite 13, in Baton Rouge, Louisiana.
The store will be the third PayMore location for franchisee Clay Koenig and partners Travis Bolster and John Gordon, who currently operate stores in Covington and Metairie. The group plans to continue developing locations across Louisiana and Mississippi.
“Being part of PayMore’s 150th store is pretty special,” said Koenig. “When we opened our first location, I definitely wasn’t thinking about being part of a milestone like this. It’s incredible to see how quickly the brand has grown, and we’re proud that Baton Rouge gets to represent number 150. More than anything, it reinforces our confidence in the brand and what we’re building across Louisiana and Mississippi.”
The Baton Rouge location is expected to create four full-time jobs, bringing PayMore’s electronics resale and recycling services to another Louisiana community.
Building the Next Phase of Expansion
PayMore’s 150-store milestone comes as the company continues to invest in the infrastructure supporting its growing franchise network, including proprietary technology, pricing intelligence, automation, marketing resources, franchisee training and operational support.
With more than 300 additional franchise locations sold but not yet open, the company is positioning itself for continued expansion across the United States and Canada.
“Our growth has always been about building something sustainable, not just adding locations,” said Preuss. “As the network expands, we’re investing in the systems and people that help our franchisees succeed while continuing to improve the experience for customers walking into our stores.”
About PayMore
Founded in 2011 in Massapequa, New York, PayMore is a leading electronics resale franchise offering consumers a convenient destination to buy, sell and trade electronics. PayMore stores purchase eligible smartphones, laptops, tablets, gaming consoles, computer components, cameras, smartwatches and other consumer electronics for cash; sell professionally tested pre-owned technology; and provide responsible electronics recycling options.
Since beginning its franchise expansion in 2020, PayMore has grown to 150 operating locations across North America, with more than 300 additional franchise locations in development. The company combines proprietary technology, real-time pricing intelligence and an in-person retail experience designed to make electronics resale safer, simpler and more transparent.
For more information, visit www.paymore.com.
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